The Demographics Are Changing
In the United States, the number of people identifying as white and non-Hispanic, the largest racial group, saw its first decline on record in 2020, making up 57.8 percent of the population that year—down from 63.7 percent in 2010.
The Majority Shift
By 2045, non-Hispanic white individuals are projected to no longer be the majority, ushering in a more diverse U.S. society.
A Colorful Future
Looking ahead to 2060, one in three Americans is expected to be non-white, with the fastest-growing group being those of two or more races.
Generation Z and Millennials Bring Diversity to the Table
Generation Z stands out as the most racially diverse generation in the U.S., with nearly 48 percent identifying as non-white.
As of 2015, Census data reveals that around 56 percent of Millennials are white, compared to 75 percent of Baby Boomers. Moreover, Millennials now outnumber Baby Boomers in the overall U.S. population, making the 18 to 44 age group the largest in the country.
Recognizing that only 2% of colleges and universities integrate sales education into their curriculum, at LaunchSource, we understand that the discipline of sales can be critical for unlocking economic empowerment and freedom.
Since 2015, we've witnessed numerous stories highlighting the personal and professional breakthroughs individuals experience through sales. Our commitment to diversity goes beyond a one-time initiative; we allocate twenty percent of our revenue to consistently engage and learn from the unique perspectives of a rapidly shifting workforce.
At LaunchSource, we firmly believe that everyone should have the opportunity for economic empowerment. We recognize the critical importance of cultivating a culture of diversity and inclusion to champion equality within our network, among our candidates, and in collaboration with partnering companies.