I’ve been getting hit up from several of our alumni in regards to the Death of the SDR by Townsend Wardlaw and Drift’s comments on why The BDR Role is in Jeopardy and here are my thoughts to our community and beyond:
They are both right.
The SDR/BDR role is evolving as we know it. We are experiencing it first-hand through the work of helping companies build, grow, and scale their SDR and BDR Teams.
We also hear from SDRs themselves about how hard it is to get through to leads and prospects. What we find is that companies have to rapidly keep up with new technology, and training and developing their SDRs.
The SDR/BDR role, as with most roles in the workplace, is evolving given the rate of technology development and adoption in business. This is a really exciting time for sales organizations and will challenge us to think differently about the role!
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